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Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Market size 35Growth 17Conversion 21Competition 81Returns 33Price range 87Avg price 95Brand share 13Review moat 27Quality gap 85

Avg price

Incredible£39.92

avg listing price — sweet spot $15–$100

Price range

Great£6.74–£87.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great34%

top-5 click share — an open shelf

Market size

Okay£171K

£171K/yr · 250K searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Review moat

Okay3,789.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand