65
vaporesso
Launch itA $1.7M/yr market growing +9.7% this quarter with returns at 0.7% — clears our launch bar.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great181.45avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.7M£1.7M/yr · 3.0M searches
Competition
Great39%top-5 click share — an open shelf
Avg price
Good£14.08avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Price range
Okay£6.79–£18.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Quality Gap