60
vape
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great228.79avg incumbent reviews — the moat a new listing must climb
Market size
Great£1.2M£1.2M/yr · 6.2M searches
Competition
Great35%top-5 click share — an open shelf
Avg price
Good£13.96avg listing price — sweet spot $15–$100
Price range
Good£5.28–£27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Quality Gap