49
vape liquid
Skip itPrices mostly outside the sweet spot ($3.01–$16.51) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible77.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Market size
Good£287K£287K/yr · 2.0M searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.89avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£3.01–£16.51cheapest to priciest tracked listing — scored on the share inside $15–$100