57
vap
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Great346.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.30avg listing price — sweet spot $15–$100
Market size
Good£407K£407K/yr · 249K searches
Price range
Good£5.28–£27.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Quality Gap