40
usa travel adapter
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,351.43avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.37avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£127K£127K/yr · 149K searches
Price range
Bad£3.46–£18.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-49.3%90-day search growth — must beat 0% to launch