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ultra slim filter tips
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great442.93avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.76–£24.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.42avg listing price — sweet spot $15–$100
Market size
Okay£112K£112K/yr · 57K searches
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality