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uk to us plug adaptor
Launch itA $900K/yr market growing +5.9% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great£900K£900K/yr · 639K searches
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,199.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Price range
Okay£3.46–£20.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand