46
uk to japan plug adapter
Skip itSoft demand (-22.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Good975avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.53avg listing price — sweet spot $15–$100
Market size
Okay£216K£216K/yr · 166K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Bad£3.46–£17.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.4%90-day search growth — must beat 0% to launch