45
uk to australia plug adapter
Skip itSoft demand (-39.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Good787.53avg incumbent reviews — the moat a new listing must climb
Market size
Good£307K£307K/yr · 237K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.82avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad£3.46–£17.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-39.0%90-day search growth — must beat 0% to launch