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type a plug adapter
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,457.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.10avg listing price — sweet spot $15–$100
Price range
Okay£3.46–£18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 70K searches