60
tv aerial
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Great£1.3M£1.3M/yr · 1.0M searches
Avg price
Great£17.53avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good£4.14–£34.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,877.62avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate