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tv aerial outdoor

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A small market ($67K/yr) — this niche doesn't clear our bar today.

Market size 17Growth 55Conversion 42Competition 38Returns 24Price range 85Avg price 95Brand share 30Review moat 44Quality gap 79

Avg price

Incredible£25.74

avg listing price — sweet spot $15–$100

Price range

Great£9.97–£50.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,086.6

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Bad5.4%

return rate — above 5% kills the launch gate

Market size

Bad£67K

£67K/yr · 79K searches