46
switzerland plug adapter
Skip itA concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great373.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Avg price
Okay£11.52avg listing price — sweet spot $15–$100
Price range
Okay£5.00–£23.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£113K£113K/yr · 74K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Signals Low Review Barrier