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swan menthol filter tips
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good661avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.48avg listing price — sweet spot $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 22K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.20–£14.15cheapest to priciest tracked listing — scored on the share inside $15–$100