53
small tv
Worth a lookShows beatable incumbent ratings (4.2★), but weak search conversion (0.9%) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Review moat
Great440.58avg incumbent reviews — the moat a new listing must climb
Avg price
Great£93.02avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£461K£461K/yr · 545K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Bad£47.65–£269.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals High Price