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selfie light
Worth a lookShows searches that convert (8.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good£481K£481K/yr · 485K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,287.97avg incumbent reviews — the moat a new listing must climb
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Price range
Okay£5.04–£23.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch