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sat nav
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Avg price
Great£83.23avg listing price — sweet spot $15–$100
Market size
Great£1.1M£1.1M/yr · 772K searches
Review moat
Great406.08avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Price range
Okay£23.22–£318.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate