38
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Skip itSoft demand (-25.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good£6.69–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Review moat
Okay2,271.25avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£59K£59K/yr · 185K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch