55
running phone holder
Worth a lookShows low returns (1.6%), but a deep review moat (3,949 avg reviews) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good£295K£295K/yr · 423K searches
Price range
Good£3.36–£27.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Review moat
Okay3,948.64avg incumbent reviews — the moat a new listing must climb