54
running headphones
Worth a lookShows a sweet-spot price point ($31.24 avg), but soft demand (-7.8% this quarter) keeps it on the watch list.
Avg price
Incredible£31.24avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£924K£924K/yr · 888K searches
Price range
Great£14.45–£125.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,257.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals Out of Stock