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rolling papers king size
Skip itA concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Review moat
Good584.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£242K£242K/yr · 157K searches
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Price range
Okay£3.45–£21.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf