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roku tv
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Good527.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£121.63avg listing price — sweet spot $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay£21.72–£225.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£96K£96K/yr · 104K searches
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price