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rayban meta gen 2
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great423.46avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.6%90-day search growth — must beat 0% to launch
Avg price
Okay£297.08avg listing price — sweet spot $15–$100
Market size
Okay£123K£123K/yr · 55K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£242.85–£377.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price