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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 48Growth 45Conversion 72Competition 17Returns 98Price range 55Avg price 94Brand share 5Review moat 69Quality gap 24

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£48.86

avg listing price — sweet spot $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good737.67

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.65–£162.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£260K

£260K/yr · 81K searches

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand