47
photo light
Skip itSoft demand (-40.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.91avg listing price — sweet spot $15–$100
Price range
Great£8.14–£59.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Okay2,352.34avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 41K searches
Growth
Bad-40.0%90-day search growth — must beat 0% to launch