43
phone strap
Skip itPrices mostly outside the sweet spot ($2.86–$10.68) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£389K£389K/yr · 2.0M searches
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,792.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.64avg listing price — sweet spot $15–$100
Price range
Bad£2.86–£10.68cheapest to priciest tracked listing — scored on the share inside $15–$100