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phone magnet
Skip itPrices mostly outside the sweet spot ($2.60–$6.10) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,382.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 144K searches
Avg price
Bad£3.59avg listing price — sweet spot $15–$100
Price range
Bad£2.60–£6.10cheapest to priciest tracked listing — scored on the share inside $15–$100