44
phone case
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£3.15–£33.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 3.3M searches
Review moat
Bad15,495.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand