42
pay monthly
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£203.29avg listing price — sweet spot $15–$100
Market size
Okay£117K£117K/yr · 722K searches
Review moat
Bad4,340.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.72–£988.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price