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openreach power cable
Skip itPrices mostly outside the sweet spot ($5.90–$12.15) — this niche doesn't clear our bar today.
Review moat
Incredible24.18avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad£47K£47K/yr · 43K searches
Price range
Bad£5.90–£12.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier