46
no nicotine vape
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great110.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.08–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.56avg listing price — sweet spot $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£10K£10K/yr · 97K searches