34
mirror dash cam
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£83.47avg listing price — sweet spot $15–$100
Price range
Okay£17.12–£195.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,050.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay£147K£147K/yr · 136K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.0%90-day search growth — must beat 0% to launch