50
lighting
Worth a lookShows a sweet-spot price point ($35.04 avg), but soft demand (-36.5% this quarter) keeps it on the watch list.
Avg price
Incredible£35.04avg listing price — sweet spot $15–$100
Price range
Great£11.10–£84.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay2,023.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay£116K£116K/yr · 178K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand