45
lash light
Skip itSoft demand (-28.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£47.79avg listing price — sweet spot $15–$100
Price range
Great£17.30–£101.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good576.35avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£87K£87K/yr · 67K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch