43
lanyard
Skip itPrices mostly outside the sweet spot ($3.21–$16.19) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Good£493K£493K/yr · 2.1M searches
Review moat
Okay1,647.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad£7.24avg listing price — sweet spot $15–$100
Price range
Bad£3.21–£16.19cheapest to priciest tracked listing — scored on the share inside $15–$100