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iphone x case
Skip itPrices mostly outside the sweet spot ($2.56–$9.67) — this niche doesn't clear our bar today.
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,908.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad£66K£66K/yr · 268K searches
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.92avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£9.67cheapest to priciest tracked listing — scored on the share inside $15–$100