46
iphone 15 charger plug and cable
Skip itPrices mostly outside the sweet spot ($7.91–$14.42) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Review moat
Bad4,055.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 42K searches
Price range
Bad£7.91–£14.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier