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iphone 13 silicone case
Skip itPrices mostly outside the sweet spot ($3.53–$13.97) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.18avg listing price — sweet spot $15–$100
Review moat
Bad16,462.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 98K searches
Price range
Bad£3.53–£13.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand