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iphone 13 case
Worth a lookShows low returns (1.2%), but prices mostly outside the sweet spot ($2.87–$15.55) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 3.1M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Review moat
Bad30,618.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.87–£15.55cheapest to priciest tracked listing — scored on the share inside $15–$100