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iphone 12 full body case
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Price range
Good£4.89–£30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Review moat
Bad26,978.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad£48K£48K/yr · 49K searches