50
iphone 12 case
Worth a lookShows low returns (1.3%), but prices mostly outside the sweet spot ($2.73–$13.39) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Market size
Good£685K£685K/yr · 2.1M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.05avg listing price — sweet spot $15–$100
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Review moat
Bad20,535.04avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.73–£13.39cheapest to priciest tracked listing — scored on the share inside $15–$100