39
iphone 11 pro case
Skip itPrices mostly outside the sweet spot ($2.57–$13.65) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,107.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.44avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 218K searches
Growth
Bad-18.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.57–£13.65cheapest to priciest tracked listing — scored on the share inside $15–$100