48
iphone 11 phone case
Skip itPrices mostly outside the sweet spot ($3.45–$11.88) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Good£595K£595K/yr · 1.9M searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Review moat
Bad19,528.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.45–£11.88cheapest to priciest tracked listing — scored on the share inside $15–$100