53
innokin coolfire
Worth a lookShows beatable incumbent ratings (3.3★), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Review moat
Incredible21.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£27.57avg listing price — sweet spot $15–$100
Price range
Incredible£21.95–£37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 37K searches
Brand share
Bad97%top-5 brand share — brand-locked demand