42
gimbal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible£2.3M£2.3M/yr · 750K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£149.62avg listing price — sweet spot $15–$100
Review moat
Okay1,982.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Price range
Bad£21.54–£437.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand