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fold 7 screen protector
Skip itSoft demand (-24.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
Market size
Okay£129K£129K/yr · 110K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,180.56avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.62–£18.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-24.4%90-day search growth — must beat 0% to launch