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filter tips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Market size
Good£418K£418K/yr · 354K searches
Review moat
Bad4,467avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Avg price
Bad£7.46avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.82–£14.51cheapest to priciest tracked listing — scored on the share inside $15–$100