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fake cigarettes
Skip itA small market ($44K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great384avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.87–£19.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£44K£44K/yr · 93K searches
Signals Quality Gap