55
euro extension lead
Worth a lookShows low returns (1.1%), but a small market ($35K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Great+64.5%90-day search growth — must beat 0% to launch
Review moat
Good643avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.43avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£10.92–£17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£35K£35K/yr · 49K searches
Signals No Dominant Brand